Artoo IT Solutions Pvt. Ltd.

Company Name : Artoo IT Solutions Pvt. Ltd.
Company Website :
City : Bangalore
State : Karnataka
Country : India
Primary Shareholderss Of The Company : Sameer Segal, Indus Chadha

Details Of Product:
Product Name :
Artoo Slate

Product/Industry Category : Field Force Automation / Development Sector or Social Enterprise

Brief Description Of Your Product/Service :
A holistic field force solution that is especially designed for field agents of enterprises working at the bottom of the pyramid. It is designed to operate in an online-offline manner, collect any kind of data – transactions, text, images, audio, videos – and be utilized for any field process: customer acquistion, collections, marketing, training. It provides field analytics (to gauge your field agent quality), escalations and report generation abilities. The platform has been designed to be very easy to adopt and customize.

In a pilot with Ujjivan (MFI) we validated that productivity will increase by 35% and result in a net savings of US $ 15.8 Million annually. Our customer base includes Grameen Foundation and Brighter India Foundation (, with a projected reach of 11+ Million end customers.

How Is Your Product Unique From Others In The Field?
The platform has been designed especially keeping in mind the challenges faced by enterprises working at the bottom of the pyramid: They often employ local talent as field agents, who are not that different from the customers they serve. This becomes an impediment to scale: In the next 3-5 years, the enterprise to look to add more products/services but the average field agent quality will not change that drastically.

What Is The Need In The Market And How Does It Serve The Requirement?
Enterprise working at the bottom of the pyramid have razor thin margins and are not able to utilize/make investments in technology. We have provided highly scalable, robust field solution that can help them dramatically reduce costs and become more effective in helping their customer out of poverty.

What Is Your Target Segment?
Field intensive enterprises that are working at the bottom of the pyramid, e.g. Microfinance Institutions, Primary Healthcare Providers, Energy, Livelihood, etc.

What Is The Technology application Being Used?
It is a perfect blend of mobile (android) and cloud that we have used to deliver our platform. Entire stack has been designed to be scalable and robust.

Is The Product Currently Generating Revenue?

What Is The Proposed Business Model?
Volume based pricing for large clients (100+ field agents) :  INR 700 per month per agent (payable quarterly in advance)
Flat fee for small clients (< 100 field agents); INR 35,000-INR 50,000 per month Additionally, we have partnered with Dell and Samsung to provide thed devices on a rental model (INR 1500 per month).

Your Future Vision For The Company :
We would like to see how we can make our technology accessible to more social enterprises and how we can scale this deeper and deeper to organizations that work in still more remote geographies with other sever constraints.

What Are Your Expected Take Aways From eIndia 2011?
We would like to showcase our technology and understand efforts of other companies who are working on similar efforts to have partnerships. Also to understand ICT and how it is being implemented in India

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